Oracle allows multiple integration points for Sales and Marketing teams within the E-Business Suite framework. For organizations already utilizing EBS applications, Customer Relationship Management (CRM) through Oracle CX can be a smart integration point.
Built on an open, standards-based architecture, Oracle CX is designed to streamline business process that connects sales and marketing teams. Through data integration with EBS, various teams can utilize the same data source. The result, accuracy to make decisions and provide better customer experiences.