On April 18, 2017, Oracle announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. The combination of Oracle and Moat will connect data to consumer attention for better media experiences and business outcomes.

Moat will remain an independent platform within Oracle Data Cloud, providing trusted measurement, analytics, and intelligence to the world’s largest brands and leading publishers. Moat’s enterprise client base and industry-leading attention analytics and intelligence suite provide a strong complement to Oracle Data Cloud’s audience targeting and measurement solutions.

With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.

Source: Oracle News

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